Demandware - Salesforce Ecommerce

Demandware is a software technology company headquartered in Burlington, Massachusetts, providing a cloud-based e-commerce platform and related services for retailers and brand manufacturers around the world.

In 2016, Demandware was acquired by Salesforce for $2.8B.

History

Pre-IPO (2004-12)

Demandware was founded in 2004 by Stephan Schambach to provide a hosted service that would enable companies to develop and manage easy-to-use, customizable e-commerce websites, rather than building a site from scratch. The service was launched in the first quarter of 2005. Schambach previously founded the early e-commerce company Intershop in 1992. Seed money for Demandware was provided by venture capital firms General Catalyst Partners and North Bridge Venture Partners.

Post-IPO (2012-present)

On March 15, 2012, Demandware began trading on the New York Stock Exchange, raising $88 million in its initial public offering of $16 per share. Following its IPO, shares were up more than 50% from the IPO price by the next morning. In November 2013, Demandware announced an underwritten registered public offering.

Products

Demandware Commerce is a cloud-based technology for retailers, allowing them to develop and manage custom digital commerce and mobile commerce sites. The technology includes an open, cloud-based platform with applications for e-commerce merchants, developers and administrators. The platform enables worldwide consumer engagement across devices, including laptop, desktop, tablet and mobile computers. Demandware's subscription structure uses a revenue share model.

Demandware OrderCenter is a cloud-based order management system, that is based on the technology acquired from the Mainstreet Commerce acquisition.

Demandware Retail.net is a hosted or on-premises Point of Sale solution, that is based on the technology acquired from the Tomax acquisition.

Clients

As of 2014, Demandware's live clients include over 200 retailers, including Motorola, Barneys New York, Columbia Sportswear, L'Oreal, Carter's, Brooks Brothers, Deckers Outdoor Corporation, Vineyard Vines, Hallmark, Canada Goose, Puma, Panasonic, Callaway Golf Company, Butlers, Magasin du Nord, Marks & Spencer, Mothercare, Adidas, New Balance and Kate Spade.

Acquisitions

In January 2014, Demandware acquired cloud-based order management provider Mainstreet Commerce.

In October 2014, Demandware acquired CQuotient, Inc., an Cambridge, MA based predictive intelligence company.

In January 2015, Demandware acquired Salt Lake City, UT based Tomax Corporation, a long time manufacturer of digital Point of Sales Systems.

Locations

Demandware is headquartered in Burlington, Massachusetts. The company also has offices in Salt Lake City, Utah, Deerfield Beach, Florida, the United Kingdom, France, Denmark, Germany, The Netherlands, Australia, Hong Kong, China and Japan.

Honors

• After a three-year growth in revenue of 657% from 2008 to 2011, Demandware was ranked #563 on Inc. magazine's Inc. 5000 list in 2012.
• Ranked 19th on Forbes' list of the most highly valued venture-backed tech IPOs of 2012, based on company value.
• One of Forbes' top five tech stock picks for 2013.
• Ranked 9th in the e-commerce platform category of the 2014 Internet Retailer Top Tech Guide.

References

External links

• Demandware (English) website
• German website
• French website
• Chinese (Mandarin) website
• Japanese website